I found this interesting article on Consumerist discussing how credit card companies are now building psychological profiles of their customers.    So why is this doomed to fail just like FICO?  Because people will immediately begin to game the system and I’m sure there are at least a few hundred people (if not more) who have already gone out and purchased birdseed and snow roof rakes on their credit card to be deemed “good” consumers.

No doubt, you’ve seen all those “credit/FICO repair” services advertised all over the place and the common method used to game the system was to add a poor credit user as an authorized user of someone with good credit and presto better FICO score.

Well now the new game in town is the purchases made by end user so it will only be a matter of time before some enterprising individual starts selling lists of “things you should buy to keep your credit card” or “top 10 psychological indicators used by credit card companies.”    Heck, why not even offer a service to automatically “purchase” these things for you on your credit card and then they’re shipped to your address.   Call it the, “credit card care package” and have these items delivered every couple of months to your home.

At the end of the day, the ONLY people this will have a negative effect on are the clueless uneducated consumers who don’t know how to game the system.    Now if you’ll excuse me, I’m off to the store to buy some premium bird seed for my bird feeder.  😉