I’m now about 5 or 7 classes away from finishing either one or two MBA programs at my university.Â It’s been a long road and the days just fly by but I get to learn something new every day from my peers.Â Â I recently learned through a discussion in a marketing class that many students are or have cancelled their cable TV subscriptions and switched to things like NetFlix, Hulu, Amazon Streaming, iTunes or other services.
I guess this is why cable operators are now scrambling trying to offer al-la-carte TV channels after decades of fighting it.
Cable operators are privately working on a plan to force programmers to unbundle their networks and allow customers to subscribe to channels on an individual basis.
- We used to buy whole albums and now with iTunes we simply buy the songs we like.
- We used to have to take whatever bad food airlines served but now they offer a-la-carte menu items.
- We used to be stuck with book publishing cartels and retail book outlets but we can now download books al-la-carte.
The days of mass subsidization seem to be coming to an end.Â Â I never liked the idea of paying to subsidize hundreds of channels I never watched (20+ cartoon/Disney channels, 40+ ESPN/sports channels, Opra Network).Â Â Seriously, how much TV do cable operators think we can watch and subsidize?Â Â At some point, something had to give and here we are, that day has come.Â Â Â The next evolution will certainly be around health insurance with a whopping average charge of $15,000 per year for health insurance, it isn’t sustainable by businesses nor consumers.
The 2010’s will be known as the al-la-carte generation and hopefully it will engulf education, health care, and government institutions because they are no longer sustainable in their present forms.